Are you looking for new ways to reach your customers?

Every brand in every industry is on the hunt to find new ways to reach customers. At Blyss what is most important to us is strategically creating ways for brands to connect with customers. We have always been strategic in developing campaigns that have impact. We just don’t want what is a current trend to be the end all be all to our approach. We want to create spaces where our clients voices are heard, respected and understood. That is why for over a decade we work hard to expose, engage and educate consumers through brand experiences. So how do we find new ways to reach customers? It’s that simple.

“Don’t let a current trend be the only way you reach your customer.”

  1. Create a 360 degree campaign. Craft a comprehensive 360-degree marketing campaign that strategically engages customers from every angle. Avoid merely following trends—instead, establish connections between your brand and your audience. Whether through a dynamic digital campaign, traditional media channels, a compelling promotional strategy, or a straightforward awareness initiative, explore diverse avenues. By thoroughly examining all perspectives, you can confidently choose approaches that resonate with both existing and potential customers.
  2. Read articles and stay current and up to date. Stay informed by reading industry articles to remain current with the latest developments. If your schedule is packed, delegate this task to a team member or stay updated during your morning commute through podcasts. For remote workers, integrate time in your schedule to  get current and up to date on industry issues, trends, and essentials into your daily routine.
  3. Make sure you know your customer. Understanding your customer is paramount to active engagement. Showcase the human side of your team to build relationships beyond the transactional. While profitability is essential, prioritize relationship-building, as sustained connections often lead to financial success.
  4. Find time to create ways that show who you really are. Allocate time to showcase your authenticity. In a crowded marketplace, it’s crucial to find unique ways to stand out. Be intentional in revealing your true identity and values, as authenticity can set your brand apart.

What will the new year bring?

Across the globe we have had a rough few years. So many people are walking into the new year with anticipation of something new. New doesn’t come without change.

Below are a few tips to make your 2023 one to believe in the possibilities of the future

1.Choose a power word-I have been hosting vision casting sessions for 14 years. It has been a passion of mine to help those push past what is blocking them and walk into their future. So what is the one word that will carry you and guide you to your purpose.

2. Create a vision board. Whether you do one with a group or alone I highly recommend that you find the time to do one. If you are in the Dallas area, I host vision casting sessions through AirBnb Experiences. Look for Elevate Self Esteem.

3. Believe in yourself again. Yes we have all taken a ton of hits over the last few years and it just seems like life is not getting any better. But trust and believe it is getting better. You are a part of that equation. Trust yourself, your gifts and talents. They are definitely making room for you.

4. Speak life. I believe in the power of words. so take the time to speak life and you will begin to see a change in your life. If you are having a tough time with believing again I encourage you to

  1. Write it down
  2. Repeat it consistently.
  3. Find ways to give yourself hope that it will happen.

If you don’t accomplish all you have in store of 2023 don’t beat yourself up. Do the best you can with what you have to work with and let it all fall into place the way it should. REMEMBER…LIFE IS GOOD!

Powerful Reasons to Use Video

Everywhere you go video is the primary tool for sharing your business with the world. Have you wondered if video is the best decision for your brand? Most of our clients would prefer to be in the background. More and more consumers would rather have real authentic marketing that showcases an influencer or someone that they can trust share what they like about a product.

We have included a few tips on why we think video production should be a part of your creative efforts to showcase your brand to the world.

  1. Brand authenticity– As we stated earlier video creates authenticity with your brand. You want your brand viewed as a credible resource, product, or service. Video captures the essence of your brand and tells the story how you would like it to be told so that consumers can connect with it.
  2. Videos improve your SEO ranking. Video alone can convert consumers into customers. Since Google, Yahoo, and Bing considers how long a person is on your site. Video helps improve the metrics that these search engines take into account.
  3. Consumers trust your voice. Since we know that video is the best way to create authenticity for the brand, this component alone allows your voice to become the one customers want to hear. When you take time to creatively share your story in a meaningful manner people take notice. There should be a good story for your brand or product. If a consumer can connect with your brand it’s easy for them to want your product. There should be a character, plot, summary, and a hook (Call to Action).
  4. Creates brand loyalty – the more authentic you are about your products and services and the more content you create of a product a consumer likes, it will allow them to be repeat customers. 

With our 360 degree campaigns videos with today’s climate video will always be one of the components that we incorporate in our strategy. If you are looking for ways to expose, educate and engage consumers with your brand…BLYSS AGENCY can help you do exactly that

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